Great tasting Wateroos – with no sugar and no artificial ingredients or
sweeteners – is a healthier alternative to juice and helps parents teach
their kids good nutritional habits from the start
San
Francisco
–
(2006) – Wateroos has added
two new flavored beverages to its line of all-natural children’s
water-filled drink boxes. All-natural Berry Flavored and All-natural
Grape-Flavored Waters now join Wateroos’ previous varieties of Original
(unflavored) Wateroos and All-natural Apple Flavored. Wateroos is the
only children’s water beverage packaged in familiar drink boxes
(complete with a straw) that’s ideal for kids between one and six years
of age. They’re easier than a bottle for small hands to hold and sip,
and are a convenient and portable way for busy families to bring water
on-the-go. Best of all, the colorful and playful drink boxes make
Wateroos fun for kids so they are more likely to ask for it again and
again.
Wateroos
contains nothing but
water with no sugar, artificial
ingredients or sweeteners and no calories. That’s because Wateroos was
developed by a mom for
moms who are concerned about offering their children healthier
alternatives to juice and soda and who want to teach their children
healthy nutritional habits from the start.
“Being
a mom myself, I knew I wanted to teach my child good nutritional habits
early on, but was concerned about the lack of healthy children’s
beverages available to me,” said
Roberta Greenspan, founder
and CEO of Maddie’s Beverage Company (maker of Wateroos). “I set out
to develop a kid’s drink that moms would feel good about giving their
children and one that children would enjoy drinking. The result was
Wateroos and with the addition of our two new flavors, there’s sure to
be a Wateroos that every child will enjoy.”
It’s
important for parents to read the labels on the beverages they purchase
for their children as many appearingly “healthy” products still contain
high levels of sugar and calories. For example, eight ounces of 100
percent “no sugar added” apple juice contains a staggering six to seven
teaspoons of sugar and 120 calories. When children consume too much
juice they pack in excess calories which can crowd out their appetite
for more nutritious food. This can lead to a host of children’s health
issues such as childhood obesity, diabetes and tooth decay.
American
children have become so accustomed to sweet beverages that more than 70
percent of preschoolers drink no water at all and more than 15 percent
of school-age children are now considered overweight. In response to
such disturbing trends, the beverage industry announced on May 3rd
of this year that it will voluntarily remove high-calorie soft drinks
from all schools and will limit the amount of other sugary beverages in
school vending machines. This announcement demonstrates the new emphasis
our nation is placing on the need for healthier kid’s beverages, such as
Wateroos.
“As a
pediatrician, it’s alarming to see the rise in illnesses such as
childhood obesity and diabetes,” says Alberto Gedissman,
MD, MMM, FAAP, the Orange
County, California Medical Director of PowerPlayMD-OC, a unique
medically based training program to help the fight against childhood
obesity. “These conditions are partly due to too much simple sugar
and calories in the diet. Many of these empty calories come from juice –
even “natural” and “no sugar added” juices are loaded with sugar.
Products such as Wateroos water-only beverages are ideal for young
children, which not only reduces their intake of sugar but also keeps
them hydrated. It’s never too early to start teaching children good
nutritional habits.”
Wateroos is
specifically designed to fill the gap for a healthy alternative to
high-sugar and high-caloric juices. It’s just the right portion size for
small children, eliminates sticky spills and is disposable (unlike sippy
cups). Each of the Wateroos drink boxes features a different
water-loving character (called Wateroo-ligans) with educational games
and puzzles on the back of each box. Designed to teach and entertain
kids, children can choose to sip Wateroos with Puddles the Penguin
(Original Wateroos), Tank the Turtle (All-natural Apple Flavored),
Gurgles the Gator (All-natural Berry Flavored) or Half-Pint the Hippo
(All-natural Grape Flavored).
Wateroos is
packaged in six packs of 8 oz (237ml) boxes with an SRP of $3.29. For
distribution and sales inquiries, please call Maddie’s Beverage Company
at 1-650-292-4908 or visit
www.wateroos.com.
